At psychiatric health organisation GGZ inGeest, every challenge is tackled together: including the labor market shortage. Multitude developed their new recruitment campaign, where current employees showcase to their future colleagues how they collaborate and go the extra mile. As a result, traffic to ther new recruitment website doubled.
New positioning
The campaign is part of the new employer branding and recruitment ebsite, all developed by Multitude in collaboration with current employees of GGZ inGeest. They hold the future of care in their hands. While no one knows exactly what it will look like, we do know that they are shaping it. And no matter how things change, curious experts, proactive caregivers, and dedicated colleagues will always be needed.
With new and experienced colleagues, we explored what defines #geestverwanten (spiritual companions). Geestverwanten have a passion for care, a wealth of experience, and a mind full of knowledge. They may already work in healthcare, or not at all. In a time when the pressure on healthcare is significant, both experienced and inexperienced talent is urgently needed.
A push in the right direction
Working at GGZ inGeest means doing extraordinary work. Those who are still in the exploratory phase receive a push in the right direction. By highlighting the qualities of #geestverwanten in the campaign, we attract future talent: if you recognize yourself in one of the character traits from the campaign, you might just be suited for a job where you truly make a difference for someone else.
Simone Meijer, HR director: ‘With this campaign concept, we let our colleagues demonstrate what makes working at GGZ inGeest so special. Working in mental healthcare can be tough, but the close-knit atmosphere among colleagues means we can make a difference together for our clients.’
The campaign is prominently visible on the streets, near the GGZ inGeest clinics, and on various social media platforms. This broad reach ensures that a large and diverse audience is engaged and excited about making the transition to GGZ inGeest.
About GGZ inGeest
GGZ inGeest offers high-quality, specialized mental healthcare in the province of North Holland. With a wide range of treatments and a strong focus on innovation and collaboration, the best possible care is provided to clients.
In need of a recruitment campaign that delivers? Get in touch with Rozemarijn Koopmans.
